Performance Media Partners

About Us

We believe performance-based advertising is a fair, efficient method of holding advertising accountable while delivering new, nontraditional revenue for media. Newspapers, magazines, radio & TV stations, national broadcast networks, and other media can all benefit. Performance Media connects national advertisers with powerful media sources, providing transparent, well-defined measurement systems and timely, accurate reporting to all partners.

Peter Meyerhoff


Peter has 15 years' experience in direct response advertising, interactive marketing, and product development. As Vice President of Operations for Target + Response, a Chicago-based direct response agency, Peter developed and implemented performance-based programs with a range of national and local media. Prior to joining Target + Response, Peter served as Vice President / Creative Director for the interactive sports marketing agency Ignite Sports, where he developed lead generation programs for several Fortune 500 clients. During the 1990ís, Peter was Executive Director / New Product Development for Encylopaedia Britannica as the company launched several online services.

Brian Blanchard


For over 20 years, Brian has created successful programs for direct response advertisers. Brian previously served as Vice President of Business Development for Target + Response, where he extended his knowledge of operational and strategic aspects of performance-based advertising. Blanchard was head of business development at Novus Print Media, a leading provider of direct response print media. Earlier in his career, he developed and managed direct marketing capabilities for advertising agencies Northlich and Campbell Mithun.